The Song
And the Sea:

To mark the forthcoming launch of his e-shop, we sat with Juan Carlos to discuss dance halls childhood memories with his father, balmy afternoons along the Caribbean coast, why the fascination with Orchestra Baobab and Luca Guadagnino, and how his Californian ethos towards fashion plays to a new Instagram genesis.

In the summer of 1973, a group of sailors descended upon Barranquilla’s Maritime Port carrying a set of records from Nigeria’s Oriental Brothers International Band and Congo’s Dr. Nico, the records found a home at local “Picós”, powerful sound systems that brought such sensational African sounds along the Atlantic shores of Colombia.

This musical effervesce would lay foundation to the soundtrack of Juan Carlos upbringing, ultimately becoming the reason why he entered fashion. Rather simple. He loves what music invokes and provokes in our bodies. “Cadence” is the insignia word to his vocabulary of sensuality commixed with the aroma of cayenne flowers caressing the sea; His views of dress making come from the eyes of a child looking up to women dancing to the swing of tropical sultry nights, rather than a historical designer or a carefully curated mood board, hence why today after becoming an art director for advertising powerhouses such as Young & Rubicam and Saatchi & Saatchi, Fashion, is his true calling.


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